Building the marketing into your restaurant design begins as soon as guests walk in the door. The lobby can speak volumes about the experience awaiting them in the dining room. Is the lobby seating rugged or posh? Is the hostess station a simple podium or does it have a concierge, full-service feel? Do the restrooms offer comfort with accessories appropriate to the theme of your eatery? Building the marketing into your restaurant design is as much about subliminal cues as it is about blatant messaging.