IBAC

IBA Branding & Advertising Conference (IBAC) is a 3-Day Competition Centric
workshop to enlighten the future marketers with the trends in the market and
expose them some real world challenges, with the help of speakers and experts in
the field.
IBAC, in its first two days, will conduct various activities based on branding and
advertising which will include simulations, case study competitions and training
sessions by renowned marketing gurus who will share their experiences with the
future marketers of Pakistan. Following these sessions, brands will be invited in the
third day to conduct marketing related competitions which will require practical
application of the concepts learnt in the training workshop.