Madam Sadia Tamur ( M.A Mass Communication) is the chief executive of the institution. She is operating her own Beauty Salon for last sixteen years. During her career she has worked as a Beautician, a teacher, a trainer and as a sales/marketing executive & a cosmetic Distributor. As a professional trainer she has conducted a number of workshops across three dozen cities in Pakistan, through which she has trained thousands of beauticians.During her career she had an opportunity to work & get training from esteemed institution in the country and abroad. (Laureal 'Paris', Tony and Guy 'UK', Framesi 'Italy', Maclaj 'UK', Juis Academy 'India' )