KIFAYAT group prides itself in being a Pakistani and being a local brand that promises excellence comparable to any super store in the world. In our colors, you will see green representing our beloved Pakistan and our beautiful mother nature. You will also see white representing our transparency and integrity and of course a shade of orange reflecting our hospitality, emotions and positive energy. The dynamic arrow in K of KIFAYAT stands for growth as well as it denotes the pie of customers’ share that we extend to them as discounts and promotions in every transaction they make at KIFAYAT Cash & Carry.