Desert Collection

Desert Collection is established by Team Innovation with the vision to provide a market linkage to the scores of artisans especially rural women of district Tharparkar initially at regional level and then gradually at national and international level. Desert Collection plans to strengthen the Social Enterprise in order to gradually help it in growing into a leading social and ethical fashion house. It is being envisaged to evolve into a brand where innovation, tradition and workmanship comes together to provide exclusive handmade products both for the local and international market and simultaneously it creates systematic and strong opportunities for greater and more sustainable incomes for the rural artisans especially women.
To bridge the gap of capacity building of artisans and creating linkages for market access, Team Innovation has established its outlet named as "Desert Collection". The objective is to build the capacity of the craft-persons, promote product development and developing marketing strategies by forming business development groups of skilled artisans. This enables women artisans to have access to local, national and international markets; leading product development, improvement in connections to value chain actors, input supplies, retailers and wholesalers. Within the scope of the overall objective, the component demonstrates the Cultural Assets being identified by the community and utilization of their skills for economic development.
Desert Collection is a fair trade organization dedicated to improve the lives of disadvantaged artisans by promoting their skills and crafts. Reaching out to basket weavers; Rhilli workers; embroidery craftswomen; weavers, potters; jewelry makers and more, Desert Collection has a reach out into more than 30 women artisans. The Desert Collection products design focuses on diverse types and textures of crafts and patterns which have passed from generation to generation of weavers, needle workers from father to son and mother to daughter through centuries and have now become ageless and timeless products. These handmade crafts create culture and ambiance wherever and whenever used.